They were all aspirations of young ladies we met over the past weekend at Naperville's Last Fling! We at Clever Belle were inspired by the many girls who stopped by our tent. We enjoyed hearing their stories and learning about how they are pursuing their dreams. They inspired us to add to our already growing list of future shirt designs! Their passion was contagious and definitely rubbed off on us.

It was a pleasure talking with two girlfriends who were excited to tell us about their passions. One of them showed us photos of her motocross dirt bike, which she races competitively, while the other explained how she just landed her first part in a theatre production. They had such enthusiasm and represent the true essence of Clever Belle.  

The same day, a football player from a local junior high school stopped by to chat with us. We loved her spirit and we're confident she inspires girls around her to do the things they love. She's setting a great example for others.

When we met a mother and daughter who loved our "I Love Science" tee, we thought it would be fun to ask the daughter about her favorite lab experiment. We didn't expect to learn that she loves quantum physics! Super impressed with her knowledge of this subject at her young age.

Many parents were eager to tell us how proud they are of their brilliant daughters. One father purchased the Malala shirt for his daughter, because she writes positive quotes and hangs them on her locker. Her principal has taken notice and asked her to provide quotes for the morning announcements. Another father and daughter were admiring our "Music" tee, when she pointed out that the image uses positive and negative space. She's absolutely right!  

And how could we forget the six year old who kept leaving her mother's side to come spin our prize wheel. "You're her favorite booth here," her mom told us. We could go on and on about the stories shared with us; so many passions from bakers to dancers to writers. Thank you to all our fans!  If you weren’t able to make it to the festival, please check out our website at  for the latest news, updates, and shirts for sale!

Come check out our tent for fun interactive games and prizes at the Naperville Jaycees Last Fling over Labor Day Weekend- September 5-7th from 10 am-5 pm. You can find us at the Family Fun Land Business Expo at Naper Settlement. We’ll have all of our shirts on display for sale.

Naperville Jaycees Last Fling

Family Fun Land Business Expo at Naper Settlement
Labor Day Weekend
Sep. 5 - 7th | 10am - 5pm

We have been busy here at Clever Belle. Back in June, we reached our goal on Kickstarter thanks to all of our fans who supported us. And now onto the next milestone…our website has launched, so now everyone can purchase a Clever Belle tee! Shop now at

We want to thank all of our Clever Belle fans for all your support and patience with us as we delivered our shirts from our Kickstarter campaign. We are thrilled to begin this new journey of selling our merchandise online. Oh, and don’t forget to spread the great news about Clever Belle to your friends and family too!

Cindy, Jenny, Krisy and Jason

Clever Belle has partnered with a local non-profit screen-printer for our t-shirts. ColorBurst Screen Printing is a socially responsible printer that offers job skills training and employment opportunities for adults with autism and other developmental challenges. ColorBurst is a division of Little Friends, Inc., a nonprofit organization in Naperville that’s dedicated to improving the lives of people with autism and other developmental challenges. All profits generated by ColorBurst help to fund the range of support programs offered by Little Friends, Inc. To learn more about the programs ColorBurst helps to fund, please visit  They are an amazing group of people and we are lucky to be working with them.

Cindy, Jenny, Krisy, and Jason are siblings who grew up in Iowa and all attended college at one of the three state institutes; Iowa State University, University of Iowa, and University of Northern Iowa. Together they hold degrees in Journalism, Fashion Merchandising, Liberal Arts, Juris Doctor, Teaching, Counseling, and Fine Arts & Graphic Arts. Their combined educational and practical career experience makes this business a perfect fit for them!  Along with the technical experience, the sibs believe in their passion to help change the world; one girl at a time is what inspires them to succeed.

Clever Belle’s mission:

We believe girls need more positive images, role models, and messages in a world full of propaganda that defines women by their physical appearance. We focus on inner beauty, brilliant minds, creative expression and work to build confidence. We encourage girls to dream big, act with integrity, value themselves, embrace their inner beauty and realize their full potential through our products.

Want to learn more? Visit our About page:

When we began our  journey of starting a girl empowerment company, we wanted to know whether our personal experiences and beliefs held any truth in the minds of more scholarly folk, so we did our research and what we found was more surprising than we thought.


  • "By middle school, 40-70% of girls are dissatisfied with two or more parts of their body, and body satisfaction hits rock bottom between the ages of 12 and 15." 
    *Source: Cash, Thomas F., and Thomas Pruzinsky. Body Image: A Handbook of Theory, Research, and Clinical Practice. New York: Guilford, 2002. Print.
  • "Over 80 percent of 10-year-old girls are afraid of being fat."
    *Source: Andrist, Linda C. "Media Images, Body Dissatisfaction, and Disordered Eating in Adolescent Women." MCN: The American Journal of Maternal Child Nursing 28.2 (2003).
  • "Over 70% of girls age 15 to 17 avoid normal daily activities, such as attending school, when they feel bad about their looks."
    *Dove Research: The Real Truth About Beauty: Revisited
  • "98% of girls feel there is an immense pressure from external sources to look a certain way." 
    *Source: National Report on Self Esteem
  • "12-year-old girls with low self-esteem are two-and-a-half times more likely to engage in heavy alcohol use at age 15." 
    *Source:  "Fact Sheet: Girls and Alcohol." The National Center on Addiction and Substance Abuse at Columbia University, 2007.
  • "70% of 6 – 12 year olds want to be thinner"
    *Source: National Eating Disorders Association
  • "69% of girls in 5th – 12th grades reported that magazine pictures influenced their idea of a perfect body shape."
    *Source: National Association of Anorexia & Other Disorders

Too many companies support gender stereotypes and send negative messages to young girls. While more companies are becoming aware of this bias, there are still too few that create imaginative and creative clothing options for girls who want to succeed in a real career instead of marrying into royalty. When we began to research why this is the case, we were shocked to learn that only 3% of Fortune 500 CEOs are women and the lack of women's voices in our media and business leadership is evident in the products made for girls today.


Clever Belle is a company that wants girls to wear clothing that outwardly displays their interests and dreams. Our original designs are images girls want to wear and parents can appreciate.  We have five themes that we design our artwork around and one rotating design:

  • Education - Emphasizing Science, Technology, Engineering and Mathematics
  • Sports
  • Nature & the Environment
  • Art & Music
  • Volunteerism
  • Women of Influence

Around age 8-12, girls begin to lose self-esteem and begin to withdraw from activities they enjoy. We believe that girls' self-esteem stays intact when they develop a love of learning, participate in hobbies or sports that encourage them to pursue their passions, appreciate nature, art and music, and give back to their communities. Our mission is to encourage young girls to pursue their dreams and see themselves as having the strength and ability to respond to the negative stereotypes that they experience.