Tees That Make a Difference

Clever Belle is thrilled to be partnering with PROJECTZAWADI to help Tanzanian children achieve their educational goals and live fulfilling and productive lives.  Clever Belle will donate $2 to PROJECTZAWADI for each Jane Goodall and Malala Yousafzai t-shirt sold between November 1st-November 20th.*

*All donations received from Nov 1-20 also receive a 25% match from Access 2 Tanzania.

To learn more about Project Zawadi’s history and mission, please visit www.projectzawadi.org.  

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Enter to win these amazing prizes!

Four Clever Belle T-shirts of your choice!  Inspiring tees for girls and women. Clever Belle tees remind girls they can build, create, dream, and become anything they want to be when they grow up.  Whether that's an activist like Malala Yousafzai, or a primatologist like Jane Goodall! 

Strong Selfie Burst Box full of valuable products for what every girl between the ages of 12-17 needs to grow up strong and confident.  The BLOOM(box) features products that align with our mission and help girls develop their  [four corners of self(ie) strength] - smart(ie), health(ie), funn(ie), and beaut(ie).

Letz Talk Mailbox, Magnets and a 1 Hour Parent Coaching Session!  A fun and innovative way that helps build confidence and self-esteem in children and teens through communication. The Caremail Mailbox includes 40 cards (intriguing questions, motivational message and challenges), 10 blank cards, 10 write-on cards and 10 envelopes. Providing the time to connect through communication is the most powerful tool we have. 


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Hudsyn Toppenberg

After you read her interview and visit her blog, you'll never under estimate how a 9-year-old can impact the world.  She has traveled abroad to bring clean water to people in need, attended the United Nations, raised money for a natural disaster, and is honoring Eleanor Roosevelt's legacy of human rights for all. And that's just a few of her favorite things! Hudsyn has a big heart and shares deep, meaningful, wisdom well beyond her years. 

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Meet Shannon Webster, 2017 Ms. Wheelchair Illinois. Shannon is an inspiration to us for her determination to help others and her steadfast pursuit of her dreams! Diagnosed with cerebral palsy with spastic dysplasia when she was 2 years old, Shannon never put limits on what she could accomplish in life. She works as a Recruiting Programs Specialist at Exelon in Chicago where she is able to empower others and foster a spirit of inclusion for all people with disabilities in the workplace. Shannon also serves as a mentor for other people with disabilities to show them that they too can graduate from college and have a job in corporate America or do whatever it is they want to do with their life. We are excited to share her words of wisdom with all Clever Belles.

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Clever Belle is excited to introduce you to Sarah Spain, a reporter for SportsCenter and a rising star at ESPN.  Sarah is an athlete, entertainer, and a strong voice for women.  Thank you, Sarah, for sharing your inspiring message with us!

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Clever Belle is excited to introduce you to Maggie Hendricks, a journalist who writes for USA Today Sports, and previously worked for Yahoo Sports and NBC Chicago.  She has some wise words to share about stepping out of your comfort zone and pursuing your passion despite obstacles.  Thank you, Maggie, for sharing your inspiring message with us!

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Marybeth Otte, Finding her TRUE self.

...At the age of 35, when I decided to finally start listening to my inner voice rather than the chorus of voices outside of myself, my life path started veering off in a more authentic direction, toward my creative side. Two years ago I sold about 90% of my material items. Clearing the clutter from my life, cleared the clutter from my mind, which in turn fueled my creativity.   My life path has been a bit more meandering than most due to the fact that it took so long for me to be true to myself and listen to my inner voice,  But with each job that has passed, and each life experience I've encountered over the years, I've moved one step closer to the real “ME”...

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Meet Lucia, of Owl Avenue Soaps

"I admire my mom because she has lots of good ideas too and she helps me a lot on my soap adventures. I really can’t do it all on my own. I mean I can’t stay up that late making and packaging soap!"


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On October 1st, 2016 from 10:00am until 1:30pm The Alive Center of Naperville and Clever Belle educated mothers and daughters in a variety of talks, activities and mini workshops including topics covering: Giving Back and Community Service, Bullying & Friendships for all ages, Self Advocacy- finding your voice, Self Love and Confidence, Dynamic Women Careers, Finding what makes you come alive, Social Media for Parents & Kids, Brilliantly Beautiful Project by Clever Belle, Health and Beauty, & Healthy light lunch and snacks

At the end of the day participants gathered for a NEVER seen before Girl & Women empowerment fashion show. What we wear speaks volumes about us! This fashion show featured girls and women age 8 and up. They wore Clever Belle inspiring tees, but the focus was not only about the fashion. More importantly the girls and women were revered for their unique interests, hobbies, careers, and aspirations --Girls and women who "dare to be rare" including a teen professional dancer and Instagram star, women firefighters, a police officer, a doctor an engineer, scientist, construction worker and a CEO under 30 just to name a few.

When we began our  journey of starting a girl empowerment company, we wanted to know whether our personal experiences and beliefs held any truth in the minds of more scholarly folk, so we did our research and what we found was more surprising than we thought.


  • "By middle school, 40-70% of girls are dissatisfied with two or more parts of their body, and body satisfaction hits rock bottom between the ages of 12 and 15." 
    *Source: Cash, Thomas F., and Thomas Pruzinsky. Body Image: A Handbook of Theory, Research, and Clinical Practice. New York: Guilford, 2002. Print.
  • "Over 80 percent of 10-year-old girls are afraid of being fat."
    *Source: Andrist, Linda C. "Media Images, Body Dissatisfaction, and Disordered Eating in Adolescent Women." MCN: The American Journal of Maternal Child Nursing 28.2 (2003).
  • "Over 70% of girls age 15 to 17 avoid normal daily activities, such as attending school, when they feel bad about their looks."
    *Dove Research: The Real Truth About Beauty: Revisited
  • "98% of girls feel there is an immense pressure from external sources to look a certain way." 
    *Source: National Report on Self Esteem
  • "12-year-old girls with low self-esteem are two-and-a-half times more likely to engage in heavy alcohol use at age 15." 
    *Source:  "Fact Sheet: Girls and Alcohol." CasaColumbia.org. The National Center on Addiction and Substance Abuse at Columbia University, 2007.
  • "70% of 6 – 12 year olds want to be thinner"
    *Source: National Eating Disorders Association
  • "69% of girls in 5th – 12th grades reported that magazine pictures influenced their idea of a perfect body shape."
    *Source: National Association of Anorexia & Other Disorders

Too many companies support gender stereotypes and send negative messages to young girls. While more companies are becoming aware of this bias, there are still too few that create imaginative and creative clothing options for girls who want to succeed in a real career instead of marrying into royalty. When we began to research why this is the case, we were shocked to learn that only 3% of Fortune 500 CEOs are women and the lack of women's voices in our media and business leadership is evident in the products made for girls today.


Clever Belle is a company that wants girls to wear clothing that outwardly displays their interests and dreams. Our original designs are images girls want to wear and parents can appreciate.  We have five themes that we design our artwork around and one rotating design:

  • Education - Emphasizing Science, Technology, Engineering and Mathematics
  • Sports
  • Nature & the Environment
  • Art & Music
  • Volunteerism
  • Women of Influence

Around age 8-12, girls begin to lose self-esteem and begin to withdraw from activities they enjoy. We believe that girls' self-esteem stays intact when they develop a love of learning, participate in hobbies or sports that encourage them to pursue their passions, appreciate nature, art and music, and give back to their communities. Our mission is to encourage young girls to pursue their dreams and see themselves as having the strength and ability to respond to the negative stereotypes that they experience.