Join Clever Belle, The Wishcraft Workshop & Crush on Roscoe March 13th for fun, confidence-building activities for your tween.

pop-up shop at crush

What:  Experience confidence-building interactive Art & Apparel by local Chicago companies

Who:  Crush, Clever Belle & The Wishcraft Workshops

Where:  Crush on Roscoe | 2138 West Roscoe, Chicago IL | 773-661-9481

When:  Sunday, March 13th  12 – 3 pm

Two Chicago based companies are partnering on March 13th in Roscoe Village to offer girls between the ages of  6 – 14 clothing that depicts who they are; BRILLIANTLY BEAUTIFUL GIRLS.

Clever Belle and Crush on Roscoe partner up to offer a line of apparel that doesn’t shout “I’m 12 going on 20,” but instead defines beauty as the passions women and girls hold dear to them. Clever Belle’s positive images on shirts help girls define who they are and who they want to become. The designs are also images parents can appreciate.

If you’ve ever shopped for a 12 year old, you know it can be difficult to find a happy medium. You are either shopping in the girl’s department with stereotypical “glittery kittens, rainbows & unicorns” or you’re in a sensory overloaded store causing your head to thump and your daughter to look like she’s dressing for a night out “clubbing.” What is wrong with this picture? There is definitely a lack of tween apparel that can make girls feel empowered and beautiful for who they are on the inside.

Clever Belle is the brain child of four siblings originally from Iowa. After having personal experience seeing the stereotypes in children’s clothing and raising daughters who weren’t into pink and frilly styles, this family decided to take it upon themselves to set a higher standard for girls. “Be who you want to be and not what typical clothing companies think you should be, stated co-founder Jenny Tank.

Clever Belle launched its online store in August 2015, after a successful crowd funding campaign on Kickstarter. “We are excited to share our designs in Roscoe Village. My husband and two children lived here for five years before moving to Naperville. I’ve shopped in Crush for my two nieces, who are part of our reason and inspiration for starting a company that empowers girls through apparel and art,” explained Tank. Clever Belle has been growing organically ever since August and is now ready to unveil their products to one of the most popular tween shops in Chicago.  

Crush on Roscoe began in August 2011 to a welcoming reception from the Roscoe Village neighborhood. With three young girls to dress and a passion for fashion, Jodi Hughes realized that there was a demand for tween apparel. “Crush is a store filled with both basic and up-to-trend apparel and accessories. We are thrilled to offer a local company, like Clever Belle, the opportunity to share their product in our store,” shared Hughes. With new styles arriving weekly, there’s always something new at Crush.

The day wouldn’t be complete without an art workshop led by The Wishcraft Workshop. Wishcraft Workshop's focus on self-awareness, builds confidence and respect and grows artists and thinkers of character and curiosity. Wishcraft Workshop will be leading tweens in a confidence-building creative activity in the shop on March 13th. "CRUSH on Roscoe has been a go-to for tween clothing that respects the nuances of this age. For this reason we're proud to bring our summer campers to the shop for onsite learning each year and are very excited about the integrity the Clever Belle products add to that mix," expressed Candice Blansett-Cummins, owner of The Wishcraft Workshop located at 3907 N. Damen Ave.

Together these companies hope to inspire girls and women (Yes, the shirts come in women’s sizes too!) to express their passions and style outwardly in the apparel they choose to wear and the art they create. Come check out Crush on Roscoe on Sunday, March 13th between from 12 – 3 pm and see for yourself! The Wishcraft Workshop will be in the store leading a confidence-building activity and Clever Belle will have shirts exclusively priced for this event. Find out more about their mission to change the world; one girl at a time.

For more information, contact Cindy Tank-Murphy at

Crush On Roscoe

The Wishcraft Workshop

Clever Belle
Clever Belle


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