Shocking Research to Ponder

When we began our  journey of starting a girl empowerment company, we wanted to know whether our personal experiences and beliefs held any truth in the minds of more scholarly folk, so we did our research and what we found was more surprising than we thought.


  • "By middle school, 40-70% of girls are dissatisfied with two or more parts of their body, and body satisfaction hits rock bottom between the ages of 12 and 15." 
    *Source: Cash, Thomas F., and Thomas Pruzinsky. Body Image: A Handbook of Theory, Research, and Clinical Practice. New York: Guilford, 2002. Print.
  • "Over 80 percent of 10-year-old girls are afraid of being fat."
    *Source: Andrist, Linda C. "Media Images, Body Dissatisfaction, and Disordered Eating in Adolescent Women." MCN: The American Journal of Maternal Child Nursing 28.2 (2003).
  • "Over 70% of girls age 15 to 17 avoid normal daily activities, such as attending school, when they feel bad about their looks."
    *Dove Research: The Real Truth About Beauty: Revisited
  • "98% of girls feel there is an immense pressure from external sources to look a certain way." 
    *Source: National Report on Self Esteem
  • "12-year-old girls with low self-esteem are two-and-a-half times more likely to engage in heavy alcohol use at age 15." 
    *Source:  "Fact Sheet: Girls and Alcohol." The National Center on Addiction and Substance Abuse at Columbia University, 2007.
  • "70% of 6 – 12 year olds want to be thinner"
    *Source: National Eating Disorders Association
  • "69% of girls in 5th – 12th grades reported that magazine pictures influenced their idea of a perfect body shape."
    *Source: National Association of Anorexia & Other Disorders

Too many companies support gender stereotypes and send negative messages to young girls. While more companies are becoming aware of this bias, there are still too few that create imaginative and creative clothing options for girls who want to succeed in a real career instead of marrying into royalty. When we began to research why this is the case, we were shocked to learn that only 3% of Fortune 500 CEOs are women and the lack of women's voices in our media and business leadership is evident in the products made for girls today.


Clever Belle is a company that wants girls to wear clothing that outwardly displays their interests and dreams. Our original designs are images girls want to wear and parents can appreciate.  We have five themes that we design our artwork around and one rotating design:

  • Education - Emphasizing Science, Technology, Engineering and Mathematics
  • Sports
  • Nature & the Environment
  • Art & Music
  • Volunteerism
  • Women of Influence

Around age 8-12, girls begin to lose self-esteem and begin to withdraw from activities they enjoy. We believe that girls' self-esteem stays intact when they develop a love of learning, participate in hobbies or sports that encourage them to pursue their passions, appreciate nature, art and music, and give back to their communities. Our mission is to encourage young girls to pursue their dreams and see themselves as having the strength and ability to respond to the negative stereotypes that they experience.

Clever Belle
Clever Belle


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